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Author: Patrick Myers

Kendra Clark

Posted on July 11, 2017April 21, 2018 by Patrick Myers

Project ManagerIntrovert. Twitter evangelist. Creator. Proud beer guru. Zombie fanatic. Devoted thinker. Pop culture scholar. Web fan.

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Posted on July 11, 2017April 21, 2018 by Patrick Myers

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Our Unique Approach

Posted on July 11, 2017April 21, 2018 by Patrick Myers

Our unique ways are result of research and dedication to finding new ways to beat the competition.

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Our strategies are curated as per the campaign requirements, we make changes according to what will work for that niche.

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Your Partner In Digital Marketing

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Ideas and Tricks to Increase Your Fitness Brand Presence on Instagram!

 

A platform where people share and uncover new places, products and ideas, Instagram has surpassed all others. Today, Instagram has successfully become at par level with Facebook as a marketing platform used by many niche businesses.

From food to lifestyle to government services, education and entertainment, every genre of business today is found on Instagram. In fact, 80% of customers use Instagram to contact their required niche businesses voluntarily. Moreover, research also showed that 71% of brands use Instagram profiles as a major marketing tool today. Of course, instagram likes are crucial since it plays a huge role in the appearance of your page. A picture with a lot of likes gives off a much better first impression!

Amongst all, a noteworthy niche business genre gaining popularity through Instagram marketing is fitness. Let’s discuss how fitness enthusiasts can use Instagram to boost their brand and occupation; beginning with marketing ideas.

4 Instagram marketing ideas to increase your brand presence!

  1. Post with a twist

Share pictures of your patrons doing yoga, cardio or deadlifts. You want your potential customers to witness why availing your studio will let them shed off their extra pounds.

In fact, be a sport and ask someone to take videos of you and your clients working out together. Remember to post stories, go live, and most importantly, communicate. Be friendly and motivating. You can encourage and make working out with you look fun-filled.

Lastly, you can post pictures of members doing before/after challenges or the best work out snacks images.

  1. Hash tags are captions

“Look in the mirror, that’s your competition”- Unknown

Now, look at the above lines, they create an impact. When it comes to cardio, people need motivation. Hence, use a powerful voice. A commanding voice that compels a change and makes patrons bring themselves to change is the trick. Moreover, with the correct use of ‘#’, brands can become instantly well-searched for.

Do you know?

Millions of people find their target niche through proper usage of hashtags. Hence, to target your set of clients, use a catchy one-liner and correct hashtags.

  1. Feature a loyal member

Most popular brands, for example – Blogilates, use a smart marketing strategy featuring their loyal customer. You can post a before/after challenge picture of your existing client and show the visible weight loss weight he or she underwent.

For example: Suppose, your company offers a six-month weight loss program. So, you can post the transformation picture of a loyal client showing the effectiveness of the program. Evidence work very well on social media platforms for attracting probable patrons.

  1. Hold a weekly fitness competition

You can use engagement tactics like featuring the best Yoga pose or the best cheat meal plan or simply the exercise video of the week. Choose a theme and request your audience to submit their posts. The best one to satisfy your goals will be featured on your page!

This is another sure way to attract followers and bring in healthy organic traffic.

Now that you’ve covered marketing ideas, let’s proceed with the tricks to attract fitness followers to your Instagram page.

6 Tricks to gathering fitness followers for your Instagram profile!

Trick- 1: Start with your social circle

If you’ve set up a business page online, first, target your social group. Make sure your contacts and existing patrons know about your page. Request your loyal clients and friends to share your page on other popular social media sites like Facebook and Twitter.

Start building your base strong and then proceed to a major audience.

Trick- 2: Post the best pictures with catchy captions

Use proper lighting, filters and click impactful pictures which would also portray emotions and power. Use captions that instigate motivation. Explain how cardio or gym keeps the mind and body satiated. Instead of asking people to join your gym, showcase the benefits of cardio and fitness.

Trick- 3: Geo Tag those images!

You never know where a fellow gym enthusiast is hidden. So, if you can’t find them, let them find you. Post a picture and use Geo-tagging. Hence, if a person searches for fitness studios in your location, then your post will show.

Moreover, you’ll get to see who your competitors in the field are and plan your next marketing move accordingly.

Trick- 4: Comment on other posts

Another activity which can increase your brand presence is commenting on relevant fitness pages. This way, you’ll be spreading your name amongst a potential customer base.

Note: Don’t go overboard with likes and comments.

Trick- 5: Be fun and not strict

Working out may be a passion for gym enthusiasts, but what’s the harm in targeting regular users? The best way to grab the attention of users is to appear entertaining. You can use innovative workout routines and involve cardio dancing with the recent pop songs.

Pop culture is very vital while working out. Post videos of you and your clients grooving to the beats and working out together. Make it look effortless and easy to get customers hit the follow button, once again, enhancing your brand presence.

Trick- 6: Body positivity is your aim

When you run a gym, the most important factor is body positivity. So, do not mention any negative term or be disrespectful. Rather, always encourage clients and potential customers to love and be satisfied with their body.

You can use captions like ‘Your body is a temple, and you can decorate it’. The point is, inspire your clients to work on being the best version of them. Be empathic and post body positive images to become popular with the mass.

Now, apart from these tricks, you can also contact a social motivator to promote the service you are offering. Lastly, since Instagram is a visually dominating platform, the images or videos must look eye-catching and rare.

Fitness studios must also imbibe this aesthetic consistency in their posts. Moreover, most of the regular brands use Instagram business apps to track which post was popular and the number of likes on their posts. Likewise, fitness brands can do the same.

Now, what’s important about online fitness marketing is public communication. Hence, a colorful profile with innovative personalized content and posts is the key to the heart of fitness enthusiasts. Following all the above mentioned pointers, you can increase the brand presence of your fitness center or any other business on Instagram.

Trick- 7: Targeted Followers

Using services like Buzzoid’s Instagram Likes, you can purchase real, targeted instagram likes, followers and views which is a great icing on the cake to our tips mentioned above!

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